Marketing that moves brands forward.
Marketing que impulsa marcas hacia adelante.
Brand positioning, demand generation and strategic communication — helping organizations connect with their audiences and grow.
Posicionamiento de marca, generación de demanda y comunicación estratégica — ayudando a las organizaciones a conectar con sus audiencias y crecer.
The person
behind the strategy.
La persona
detrás de la estrategia.
I’m a Marketing & Advertising professional based in Bogotá, Colombia, with over 5 years of experience helping B2B and B2C organizations build brand presence, generate demand and execute strategic communication.
Currently serving as Marketing Coordinator at Synergy Advisors LLC, I lead multi-regional campaigns, coordinate cross-functional teams and connect marketing metrics with real business outcomes. I believe in marketing that is measurable, narrative-driven and human.
Soy un profesional de Marketing y Publicidad con base en Bogotá, Colombia, con más de 5 años de experiencia ayudando a organizaciones B2B y B2C a construir presencia de marca, generar demanda y ejecutar comunicación estratégica.
Actualmente me desempeño como Coordinador de Marketing en Synergy Advisors LLC, donde lidero campañas multirregionales, coordino equipos multifuncionales y conecto las métricas de marketing con resultados de negocio reales. Creo en un marketing medible, narrativo y humano.
Skills built
for growth.
Habilidades construidas
para crecer.
Tools of the trade
Herramientas del oficio
Where every role
left its mark.
Donde cada rol
dejó su huella.
Real results,
measurable impact.
Resultados reales,
impacto medible.
What colleagues
say about me.
Lo que dicen
mis colegas de mí.
«I have had the pleasure of working alongside Nicolás at Synergy Advisors, where he serves as the Marketing Lead. Throughout our time together, he has consistently proven himself to be a highly dedicated, professional, and reliable individual. His ability to balance creativity with strategy has made a significant impact on the company’s marketing initiative and has helped drive engagement and attention.»
«After having worked with Nicolás across different projects, I can attest to the quality of his work and his commitment to it. It has been, and always will be, a pleasure to carry out work alongside him.»
«Nicolás is an excellent results-oriented professional, with a strong ability to listen and understand the needs of internal and external clients. I have the pleasure of working with Nicolás at Synergy Advisors, and I can say he is an exceptional marketing professional — an excellent communicator and a true team player, always ready to support his colleagues. I highly recommend Nicolás.»
«A great professional, with incredible vision and focus — but also a great human being. It’s a privilege to have colleagues like Nicolás.»
«I had the privilege of working alongside Nicolás Alarcón, and I can say with complete certainty that he is one of those leaders who make a difference. From day one, his ability to connect with people, listen actively and contribute from his experience was evident. Nicolás doesn’t just lead teams — he inspires them, and that shows in the quality of the projects he leads and in the motivation of those who work with him.»
«Nicolás is an excellent team leader, with the patience, empathy and experience necessary to guide his collaborators with respect and knowledge.»
«During the time I’ve had the privilege of working with Nicolás, my current manager in the Marketing area, I have witnessed his exceptional ability to lead and motivate his team toward achieving set objectives. His strategic approach and his ability to define marketing goals clearly and precisely have been fundamental to the success of our campaigns and projects.»
«Nicolás has easily been one of the best profiles I’ve had the opportunity to lead. His commitment and passion for the work make him an ideal marketing professional — any company will benefit from his experience and work.»
«I highly recommend Nicolas for any marketing role. During his time at our company, Nicolas demonstrated exceptional marketing skills and a keen understanding of our target audience. He developed and executed successful campaigns that significantly increased brand awareness and drove sales growth.»
«During the time I worked with Nicolás, he proved to be someone with great potential and a constant drive to learn. His skills in audiovisual communication, digital and offline marketing, teamwork, corporate image and event organization were vital to achieving the marketing department’s goals at Synergy Advisors.»
«Nicolás worked as a Marketing Analyst. During this time, he proved to be a great professional — creative and innovative, a content strategist, dedicated and committed to teamwork, and very responsible in delivering every milestone of the company’s marketing plan on time.»
«Working with Nicolás at Synergy was key to the collaboration between our teams. From the Consulting side, finding in him — leading Marketing — an open and structured leader made it easy for us to connect and build synergy quickly. He has a great ability to read and adapt to others’ working styles, listens, communicates clearly, and is always looking for ways to deliver on what was agreed. I recommend him to any organization looking for a high-level, resourceful professional with exceptional human quality.»
«He is a true professional in his field. He is accurate in the information he develops, a great leader, and generates trust in the information he communicates.»
«Nicolás performed efficiently and thoroughly in his role, always diligent and attentive to whatever his department required. I believe anyone who has the opportunity to work with him will always find the right response — a proposal or counterproposal that improves the expected outcome.»
Education &
certifications.
Educación y
certificaciones.
Foundations of expertise
Fundamentos de la experiencia
20 credentials across 10 organizations
20 credenciales en 10 organizaciones
Tap any organization to see the certificates.
Toca cualquier organización para ver los certificados.
HubSpot Academy4
Anthropic2
Microsoft3
RD Station2
Semrush Academy2
PIXELPRO S.L.1
LinkedIn Learning2
Santander Open Academy1
Cisco2
EF International1
«Good marketing doesn’t shout — it resonates. The campaigns I’m most proud of weren’t the loudest, but the most honest ones.»
«El buen marketing no grita — resuena. Las campañas de las que más orgulloso me siento no fueron las más ruidosas, sino las más honestas.»
I believe every brand has a story worth telling well. My approach connects strategy with storytelling: understanding the audience, finding the right message and building communication that feels genuinely human — whether that’s a go-to-market plan, a content strategy or a brand identity built from scratch.
Creo que toda marca tiene una historia que vale la pena contar bien. Mi enfoque conecta la estrategia con el storytelling: entender a la audiencia, encontrar el mensaje correcto y construir una comunicación que se sienta genuinamente humana — ya sea un plan de go-to-market, una estrategia de contenido o una identidad de marca construida desde cero.
Ready to work
together?
¿Listo para trabajar
juntos?
Let’s talk about how marketing strategy and brand communication can help your organization grow.
Hablemos de cómo la estrategia de marketing y la comunicación de marca pueden ayudar a tu organización a crecer.